Words are important and why they have the right emphasis on graphics recipient to whom you communicate is important to study the right source. A wrong font in a logo, a slogan and even a business card, is paid a very dear price: NON-VISIBILITY '.
What font to choose? Depends on the context where you are but do not be dazzled by the beauty of complex and elaborate font: Choose a font LIGHT! What you say must be beautiful but also LEGIBLE!
If you need to print your fonts do not go under the 3/3.5mm high because it would become too small, the information that you do not want to emphasize, however, must understand each other if not in fact often do not do them. Use the same font for all the information at the most enlarged and rimpicciolitelo for certain information, but avoid using too many different fonts .. it is annoying and inelegant.
Today, in the free, I suggest some nice fonts that are usual to use leaflets and slogans. You can download them in zip format by clicking on download.
Vania Tamburini
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ombreinluce.it 
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